Get Your AAHSA On

For some people, aging can be pretty depressing. Many companies are concerned that showing the least bit of humor will be offensive to the families they are trying to woo into residency.  As a result, nearly every senior care community uses the EXACT same photography, brochures and messages.

In the senior care space, it’s rare that organizations will take the risk to put forth a clever approach to marketing their events.

Enter AAHSA, the American Association of Homes and Services for the Aging. AAHSA is a non-profit and advocacy group within senior care.

Below is a really fun video that shows you can care about providing great care and have fun at the same time.  Kudos to you AAHSA.

About the Author: Ryan Malone is the founder of InsideElder Care and author of the ByFamilies, For Families Guide to Assisted Living. He regularly speaks and advises families about how to improve their aging loved one’s quality of life. Ryan is also the president of SmartBug Media, a content marketing agency that helps companies increase leads, customers and influence. You can read more from Ryan on the SmartBug Media blog or follow him on Twitter.

  • Kimmcrae

    I hope to see YOU there, Ryan!

  • Ryan @ SmartBug Media

    Contemplating my dear friend, contemplating.

  • June 30th EldercareABC Blog Carnival | Elder Care ABC

    [...] Senior Care Video | AAHSA | Inside Elder Care — Inside Elder Care [...]

  • Ellen Besso

    Ryan: That's very interesting info about care facilities being afraid to take the risk & use humor. I didn't realize that. An organization that interests me is one eighty twist:…

    I thought the ending of the aahsa video was just typical of a mainstream mindset (in any field) & suspect that the care chains are trying to appeal to the broad mainstream wherein many people reside. But they might be pleasantly surprised to find many families that want something different.

    Ellen Besso
    MidLife Coach, Author & Elder Care Expert

  • Ryan @ SmartBug Media


    Thanks for sharing that site. That is the vibe that I think will have a far bigger impact than what we are seeing today. It only takes one to break away from the pack, show results (which they will) and the others will hop in line pretty quickly.

    All the best,

    Ryan Malone
    SmartBug Media – Inbound & Content Marketing

    Phone: 949-209-9442