LEADER: Eve Stern of SNAPforSeniors Tackles Ethics in Elder Care

Growth in the senior population is creating an increasingly large market for senior care and products that help seniors age more gracefully.  With high-growth markets, it is common for people and companies to appear with less than stellar ethical standards.  Unfortunately, ethics is one of the elephants in the room when it comes to senior care.

In this Leaders in Eldercare interview, I had the pleasure to speak with Eve Stern, co-founder and co-CEO of SNAPforSeniors.  In this discuss, we take on the issue of ethics, discussing the pros, cons and gaps in elder care today.   I think you’ll enjoy the conversation and the leadership by example Eve has employed at SNAP.

About Eve. M. Stern, RN, MS, Co-CEO, SNAPforSeniors, Inc.

Eve M. Stern is Co-CEO & Founder of SNAPforSeniors, a data and technology company that develops and distributes the most current and comprehensive senior housing and home health resource information in the U.S. She has more than 30 years of line and staff experience in healthcare business development, product development, operations and marketing. Her past accomplishments include building several successful technology and online healthcare product and service companies. Prior to SNAPforSeniors, Eve was senior vice president of business development and marketing for NexCura, an online communications and decision support tools company for consumers with chronic illnesses which sold to Thomson Healthcare in 2005. Eve was responsible for building national strategic distribution alliances with over 50 major e-health sites including the leading non-profit advocacy and commercial organizations. She was also founder and CEO of EthoSolutions, the first online job matching service for healthcare, later selling to J. Walter Thompson. She holds a Master’s degree in Health Science Administration from SUNY Stony Brook and a Bachelor’s degree in Nursing from Columbia University. Eve has published multiple articles on informed decision making, online consumer empowerment and is a frequent speaker at national industry meetings.

About SNAPforSeniors, Inc.

SNAPforSeniors is a Seattle-based data and technology company that collects, aggregates and standardizes data from public/private authenticated sources for senior service providers, augments it with direct data submission and provides a common database for use by trusted third party organizations.

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