I had breakfast last week with Pete Todd, founder of Loving Back. Based in Orange County, California like me, Loving Back was launched to help you care for your aging parents. Inspired by seeing friends and loved ones overwhelmed by the stress and challenges of providing care, Loving Back is dedicated to connecting you online to other caregivers, rated providers and helpful resources.
When I asked Pete to describe the inspiration for Loving Back, he said “Often times, providing care for a loved one is a lonely place, which is why our community connects ‘people to people’ through moderated discussion forums, and provides you the opportunity to post on-line questions for community answer.”
Loving Back also seeks to connect people to providers and people to resources such as articles and educational materials. All providers are put through background checks and rated by the community. If you are struggling with the stress of caring for a loved one, you are not alone. Loving Back is there to help you by connecting to others going through the same thing, and to providers and resources to help you make better decisions.
Aside from an interested breakfast conversation with Pete, I was really intrigued with the way Loving Back is approaching the market. In the world of elder care and assisted living, so many of us are connected by personal stories and kindness. Loving Back’s “connector” approach enables us to help each other.
Enjoy your visit to Loving Back. They’re good people.