For some people, aging can be pretty depressing. Many companies are concerned that showing the least bit of humor will be offensive to the families they are trying to woo into residency. As a result, nearly every senior care community uses the EXACT same photography, brochures and messages.
In the senior care space, it’s rare that organizations will take the risk to put forth a clever approach to marketing their events.
Enter AAHSA, the American Association of Homes and Services for the Aging. AAHSA is a non-profit and advocacy group within senior care.
Below is a really fun video that shows you can care about providing great care and have fun at the same time. Kudos to you AAHSA.
About the Author: Ryan Malone is the founder of InsideElder Care and author of the ByFamilies, For Families Guide to Assisted Living. He regularly speaks and advises families about how to improve their aging loved one’s quality of life. Ryan is also the president of SmartBug Media, a content marketing agency that helps companies increase leads, customers and influence. You can read more from Ryan on the SmartBug Media blog or follow him on Twitter.